Hear the Conversation 18:15 – 10.4 mb mp3
Michigan’s tourism industry thrived in 2015 and is expected to remain strong through 2016, according to Michigan State University researchers Sarah Nicholls and Dan McCole.
2015 was highlighted by particularly strong growth in hotel occupancy rates, up 2.3 percent statewide compared to a national average 1.7 percent increase, and a significant surge in visitation to natural areas.
The researchers are forecasting that Michigan’s tourism industry will continue these positive trends in 2016, despite slightly weaker economic indicators compared to last year. McCole predicts a 3 percent increase in tourism prices and a 5 percent increase in tourism spending.
He adds that the preferences and status of millennials, the largest generation ever at more than 95 million strong, are significantly influencing travel trends as they age. Read more »