The Spartan Podcast

Archive for the ‘Marketing & Public Relations’ category

  Hear the Conversation 23:34 – 13.4 mb mp3 “I have a fondness and appreciation for the state of Michigan and for the broadcasters I have worked with and for the idea and the prospect of what broadcasting means,” MSU alumnus Steve Schram tells Russ White on MSU Today in reflecting on his August 2016 […]

  Hear the Show 52:54 min – 30.3 mb mp3 Spartans women’s basketball coach Suzy Merchant makes her annual visit to MSU Today and begins the discussion talking about the changing dynamics of today’s players and how that has changed coaching over the years. “In the last five years alone, coaching has transcended to a […]

  Hear the Conversation 14:47 – 8.5 mb mp3 The Michigan State Athletics Department and FOX Sports are partners in a new long-term multimedia rights partnership effective for the 2016-17 academic year in which MSU will grant FOX Sports marketing and corporate partnership rights associated with its 25 varsity sports programs. Paul Schager is executive […]

Hear the Conversation 5:09 – 3 mb mp3 Michigan State University alumna Susan Goldberg is the first woman to serve as editor in chief of National Geographic magazine, and she spoke to graduates at MSU’s 2015 fall commencement ceremonies. She was honored to speak at her alma mater. “MSU gave me the opportunity to succeed,” […]

Hear the Show 53:30 min – 30 mb mp3 Upon the untimely passing of long-time News/Talk 760 WJR president and general manager Mike Fezzey, this edition of MSU Today highlights the unique relationship between Michigan State University and WJR – a relationship Fezzey was passionate about and helped facilitate. Fezzey, just 58 years old at […]

Hear the Conversation 22:35 – 12.9 mb mp3 Michigan State University President Lou Anna K. Simon engages Spartans Athletic Director Mark Hollis and Communications and Brand Strategy Vice President Heather Swain in a conversation on branding MSU and the roll social media plays in the process. All agree that MSU’s genuineness drives the university’s brand. […]

MSU Today on News/Talk 760 WJR

February 5th, 2015

Hear the Show 53:30 min – 30 mb mp3 Michigan State University Provost June Pierce Youatt sits in for President Simon on this edition of MSU Today. Youatt and Spartans Athletic Director Mark Hollis talk with Spartan Football returning leaders Shilique Calhoun and Connor Cook. Then they introduce you to the new dean of MSU’s […]

Hear the Conversation 20 min – 11.4 mb mp3 “There’s a difference in the needs of media when you look at athletic and sports media versus mainstream or straight news,” Kent Cassella tells Michigan State University Provost June Pierce Youatt and Spartans Athletic Director Mark Hollis on MSU Today. “Strategies to serve both are mostly […]

Hear the Conversation 25:31 min – 14.6 mb mp3 “The Media Sandbox is a program of integrated media arts,” MSU Media Sandbox director David Wheeler tells Michigan State University President Lou Anna K. Simon and MSU Alumni Association Executive Director Scott Westerman. “We live in the College of Communication Arts & Sciences and span the […]

Hear the Show 19:52 min – 11.3 mb mp3 “Moving is not a very sexy job, but our company values really started by just wanting to get the job done for people,” Two Men and a Truck CEO Brig Sorber tells Spartans Athletic Director Mark Hollis and Russ White. “We just like to please people, […]

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