“The evolution to digital marketing and public relations was very natural,” says Mehraban. “We’re packaging information differently because people are getting their information differently.”
Ingenex delivers marketing solutions for a digital world by focusing producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics.
The New Media Driver’s License course “is for any student who wants to learn to be digitally savvy,” says Mehraban. “We’re empowering students to get jobs or become more valuable at their current jobs because they can put these skills to use for companies right away.”
“The Internet has evolved so much from something people were doing just to be there to a huge revenue driver for most companies,” says Vartoogian. “And in many cases it’s now the core of how they do business and generate revenue from their customers.”
Social media gives people and companies a democratized view of the Internet where they can easily publish content.
“Social media today is very much like where the Internet was back in the late ‘90’s,” Vartoogian says. “Most organizations are thinking about just being on Facebook to be there because they know enough about it to know they’re supposed to be there.
“We see the future of social media being more on the application development side. More rich experiences will engage people in a more effective way than the conversation that takes place today.”
The transition to mobile will continue to evolve.
“You’ll always need a desktop to do things like long term research,” Vartoogian says. “But I think over the years we’ll start to see a shift in how our mobile devices interact with more traditional computing devices.”
Scott Westerman – the father of Spartan Podcast – talks with Dave about a variety of MSU technology issues from the bandwidth MSU consumes each month, to the future of broadcasting and the growing popularity of MSU’s library system.
“Our library foot traffic at Michigan State is increasing year over year and has been for the last 15 years,” Gift says. “For a while we were bucking a national trend as people were going to the library less and less.
“Now nationally visits to libraries are beginning to increase.”
Tobin describes what social media are and how they’re different from traditional media. He talks about his bestselling book “Social Media is a Cocktail Party.”
He looks ahead to social media’s future and discusses the skills needed to succeed in this fast-paced world.
“We want to be the cnn.com of Michigan,” says Emkow.
Emkow talks about the changing world of journalism as it progresses away from print toward the Web. He talks about the curriculum changes he thinks j-schools should make to better prepare students to meet the challenges and opportunities in the years ahead.
“The future is in the hands of journalists to define what online journalism will become,” says Emkow. “The number one challenge is to not be afraid of the changes and to embrace this new world.”
April 9, 2008 @ 9:23 am
· Filed under IT, MSU Today
From MSU Today on Impact Radio: Anil Jain is a University Distinguished Professor in the Departments of Computer Science and Engineering, Electrical and Computer Engineering, and Statistics and Probability at MSU. His research interests include statistical pattern recognition, data clustering, texture analysis, document image understanding and biometric authentication.
Jain describes biometrics and how they’re used in our everyday lives. He talks about the challenges in using face recognition technology to identify people. And he describes a new system he’s developed whereby tattoos can be matched to people in databases.
From MSU Today on Impact Radio: As the 2008 Beijing Olympics draw near, MSU professor Yong Zhao has created the world’s first comprehensive online video game that teaches Chinese culture and language.
The interactive game is called Zon/New Chengo. Creator Yong Zhao, University Distinguished Professor of educational psychology and educational technology, says the game is both educational and engaging.
“There is a general increase and demand for more opportunities to learn about Chinese culture and language,” said Zhao, a Chinese native. “This game offers a vicarious, virtual experience of China.”
As executive director of MSU’s Confucius Institute, which is based in the College of Education, Zhao and his staff work to meet the ever-increasing demand for Chinese education in the United States.
From MSU Today on Impact Radio: Chris Geith is an assistant provost at MSU and executive director of MSU Global, MSU’s entrepreneurial academic business unit that welcomes partners across the campus and across the world to develop and market online institutes, programs and services.
Geith says 20 percent of college students have taken an online course, some 3.5 million nationwide. MSU is third in the Big Ten in volume with 30 programs and 12,000 enrollments. She adds that online courses are the same or better in quality as the classes taught on campus and are getting better. “Flexibility and convenience are the advantages of online courses – for students and faculty,” says Geith. “And students can learn at their own pace.”
MSU Global provides consultative services internally for planning new online degrees and certificates, international dual-degree programs, and continuing education. And it builds new Ventures in partnership with MSU academic colleges.
Matt talks about the technology beat he helped begin back in 1995 and how it has evolved since then. And he discusses technology’s potential to impact Michigan’s changing economy.
Matt opines on where his two loves, technology and journalism, are headed in the future.
December 17, 2007 @ 10:50 am
· Filed under IT, MSU Today
From MSU Today on Impact Radio: Nancy Lankton is an assistant professor of accounting and information systems at MSU. She researches factors that help predict why individuals use information systems.
She talks about some recent research from which she and her colleagues were trying to examine whether patients would use an e-health service offered by their health care provider. She describes the factors that help determine whether patients will use an e-health site and what features they’re likely to use.
Closs tells us exactly what supply chain management is. He talks about how technology has impacted the field and how supply chain management has changed over the years. He talks about what makes MSU’s program one of the best in the world, and he tells us about the key issues facing the whole world of supply chain management.
From MSU Today on Impact Radio: A wide-ranging discussion on technology’s role in education with MSU University Distinguished Professor of Education Yong Zhao.
Zhao updates the activities at the Confucius Center, a pioneering research-based institute providing online Chinese language courses for K-12 and adult learners.
He talks about the hard time teachers have competing with computers and how today’s kids are comfortable learning in digital environments. And he weighs in on Michigan’s new curriculum standards. He also describes digital farms, useful knowledge, and global citizenship. He says the digital revolution and globalization are everywhere and that “no man can do a machine’s job.”
He talks about his research and its implications, he tells us more about CLODE and its mission, and he describes the findings in his recent research project “A Roadmap for Effective CIOs.”
Boyer details the three critical issues of managing returns, the physical distribution structure, and where to deploy inventory. He also talks about how Internet retailing evolved and where it’s headed in the future.
July 31, 2006 @ 11:58 am
· Filed under IT, MSU Today
From MSU Today: Michael Kasavana is an endowed professor in hospitality business at MSU. Mike is the father of v-commerce. He tells us exactly what that is, that the Internet is the world’s largest vending machine and that we’ll soon be able to pay for items at vending machines by using our cell phones. You may soon be ordering sandwiches from vending machines via e-mail, too.
From MSU Today: Matt Roush launched the Great Lakes IT Report in 2001. GLITR is the bible for tech news in Michigan and the Great Lakes region. It’s a daily IT newsletter delivered via email first thing every business morning to approximately 30,000 readers. As Technology Editor of GLITR, Roush covers the tech world broadly, from hardware, software, advanced manufacturing, life sciences, and tech education.
Matt – the guru of technology news in Michigan – talks about starting the tech beat while at Crain’s Detroit Business in 1994. He discusses the state of – and future of – journalism and tells us what “tech†really means.
From MSU Today: A wide-ranging discussion on technology’s role in education with MSU University Distinguished Professor of Education Yong Zhao. Zhao discusses a new MSU partnership that will establish a pioneering research-based institute providing online Chinese language courses for K-12 and adult learners.
He also comments on Michigan’s new high school curriculum requirements and the role technology can play in the education of today’s kids if the adults will let it.
MSU Telecommunications Professor Robert Larose garnered support from Microsoft and the National Science Foundation to research the issues of Internet security pertaining to teenagers. He discusses the viruses, spyware and webscams that proliferate daily on the web and points out the downsides of social networking sites like myspace and xanga. He also reveals how the permanence of the web can come back to haunt kids as postings of photos and conversations are revealed later in life.
December 6, 2005 @ 9:55 pm
· Filed under IT, Spartans
Few people touch more corners of the technology world at Michigan State University than does David Gift. As vice provost for libraries, computing and technology, he oversees a wide portfolio, from the university’s public broadcasting stations to the campus wide computer networks. David traces his roots as a programmer at the MSU Department of Radiology and discusses the incredible pace of technological innovation happening on campus, from wifi to video podcasting.
From MSU Today on Impact Radio: MSU alumnus Derek Mehraban is the CEO of Ingenex Digital Marketing and co-creator with Rick Cole of MSU’s wildly successful New Media Driver’s License course.
Hear the Conversation 14:34 – 8.3 mb mp3
From 
From 
From 
From MSU Today: A wide-ranging discussion on technology’s role in education with MSU University Distinguished Professor of Education 
MSU Telecommunications Professor 
Few people touch more corners of the technology world at Michigan State University than does David Gift. As vice provost for libraries, computing and technology, he oversees a wide portfolio, from the university’s public broadcasting stations to the campus wide computer networks. David traces his roots as a programmer at the MSU Department of Radiology and discusses the incredible pace of technological innovation happening on campus, from wifi to video podcasting.