Hear the Conversation 11:15 min – 6.4 mb mp3 By Mackenzie Mohr The director of state news for MLive.com has an intimidating mantra. “We’re number one in every market and we’re growing at a record pace.” Russ White and Kirk Heinze talk with MSU School of Journalism alumnus Bill Emkow. As state news director, Emkow [...]

Hear the Show 54 min – 30 mb mp3 Michigan State University President Lou Anna K. Simon and Spartans Athletic Director Mark Hollis talk with Cumulus Media’s Midwest Regional Vice President Scott Meier about the state and future of terrestrial radio. And they reminisce with Spartan basketball legend Jud Heathcote to find out what he [...]

Hear the Conversation 10:40 min – 6.1 mb mp3 Bruce Vanden Bergh is professor emeritus of advertising at Michigan State University. He says this year’s Super Bowl commercials will feature a lot of automobile companies and that “sex still sells.” Vanden Bergh adds that Super Bowl ads now “have to have an online component, Twitter [...]

Hear the Conversation 21:07 min – 12.mb mp3 By Mackenzie Mohr Michigan State University President Lou Anna K. Simon and Spartans Athletic Director Mark Hollis talk with Scott Westerman, Executive Director of the MSU Alumni Association. Westerman dubs 2012 “the year of the network” for the MSU Alumni Association he says, which has also made [...]

Hear the Conversation 23:37 min – 13.5 mb mp3 Scott Meier is Regional Vice President for Cumulus Media-Midwest, which oversees MSU media partner News/Talk 760 WJR. Meier joins Michigan State University President Lou Anna Simon and Spartans Athletic Director Mark Hollis for a wide-ranging discussion on the state and future of the radio industry. “Radio [...]

Michigan State University Alumni Association leader Scott Westerman receives his Michigan Association of Broadcasters “Broadcast Excellence” Award from Spartan Sports Network President Will Tieman for inspiring the wildly popular SSN mobile app. The award is for Best Use of New Media.

Hear the Conversation 6:56 – 4.8 mb mp3 Michigan State University President Lou Anna Simon visits with Steve Courtney on the Homecoming 2012 edition of the MSU/WJR Tailgate Show. Simon tells Courtney about the 500,000 living MSU alumni around the globe all with a different story to tell, and about how social media is allowing [...]

Hear the Conversation 5:28 – 3.8 mb mp3 MSU Alumni Association Executive Director Scott Westerman visited with Steve Courtney on the MSU/WJR Tailgate Show on Homecoming. “We have a huge turnout for Homecoming 2012,” Westerman tells Courtney. ” The diversity of the Spartan Nation is amazing and the social media are allowing us all to [...]

Hear the Conversation 23:24 – 13.3 mb mp3 Retiring Detroit Free Press Associate Editor Ron Dzwonkowski talks with Russ White and reflects on his 40-year career in journalism and 744 consecutive Sundays in the Freep. “I have been very blessed to be able to honestly look forward to going to work every day,” Dzwonkowski says. [...]

Hear the Conversation 41:12 – 23.5 mb mp3 From MSU Today – MSU Alumni Association Executive Director Scott Westerman talks with “Mr. Spartan,” Duane Vernon. He exemplifies the land-grant mission – “good people make all the difference,” he says. Vernon is a Life Member of MSUAA and has been proactively supporting all that’s positive about [...]