The Spartan Podcast

Archive for the ‘Advertising’ category

Hear the Conversation 5:09 – 3 mb mp3 Michigan State University alumna Susan Goldberg is the first woman to serve as editor in chief of National Geographic magazine, and she spoke to graduates at MSU’s 2015 fall commencement ceremonies. She was honored to speak at her alma mater. “MSU gave me the opportunity to succeed,” […]

From MSU Today on Impact Radio: MSU alumnus Derek Mehraban is the CEO of Ingenex Digital Marketing and co-creator with Rick Cole of MSU’s wildly successful New Media Driver’s License course. “The evolution to digital marketing and public relations was very natural,” says Mehraban. “We’re packaging information differently because people are getting their information differently.” […]

From MSU News on Impact Radio: Heather Swain is MSU’s assistant vice president for University Relations. She is leading MSU’s branding initiative. “Brand is the focal point of communicating who you are and what matters to you, and it’s the way you narrow down that communication so that you can really get a fine point […]

Rick Cole on Spartan Podcast

February 24th, 2010

From MSU Today on Impact Radio: Rick Cole chairs MSU’s Department of Advertising, Public Relations, and Retailing. Cole says the worlds of advertising and public relations are changing rapidly. “We tell our students that what they are learning today is probably not what they’ll be doing in their careers five years from now,” Cole says. […]

From MSU Today on Impact Radio: Bruce Vanden Bergh is a professor of advertising at MSU. He assesses the state of the advertising industry in 2008. He says the Internet has changed everything and that TV ads are now mainly designed to drive consumers to the Web. He talks about how advertising students are being […]

Rich Wiggins joins us for his monthly survey of what’s hot in tech. In Michigan, the big news is Google’s announcement of a new presence in Ann Arbor. Rich talks about Google founder Larry Page‘s Michigan State University connection, and how the Google move might impact the state’s economy, and the job market for graduating […]

Victory Enterprises and VictoryStore.com lead the field in incorporating new media in the political messaging arena. Situated on the banks of the Mississippi river, the companies have become preeminent, both in the campaign arena and as one of the top Internet marketing firms in the world. Victory’s track record of successful campaigns would make an […]

Serial entrepreneur Jay Brewer loves fast food and he’s taken his passion to the Internet. As the purveyor of Blogpire.com, he has created over a dozen consumer-product oriented blogs, generated incredible buzz, and some advertising revenue talking about a variety of niche topics from single-serve coffee machines to designer shirts to shaving stuff to global […]

In the beginning, radio programming sold radios. David Sarnoff’s National Broadcasting Corporation (NBC) was an offshoot of his Radio Corporation of America (RCA). Sarnoff, like William S. Paley at CBS believed that content would sell the box. That’s the same fundamental principle in action right now in the world of satellite radio. As Sirius and […]

Real Estate websites have been around since the inception of the Internet. Now, Zillow plans to completely redefined the genre. Their database provides free, instant price estimates for nearly 50 million homes across America. Amanda Hoffman lets us look under the hood of this beta site which puts more information than ever before into the […]

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