From MSU Today on Impact Radio: Bruce Vanden Bergh is a professor of advertising at MSU.

He assesses the state of the advertising industry in 2009. He says the Internet has changed everything and that TV ads are now mainly designed to drive consumers to the Web.
He talks about how advertising students are being taught differently today and what skills today’s ad agencies are seeking in new hires. Bruce looks into his crystal ball to gauge the challenges and opportunities ahead for the advertising industry.

“People don’t want to delay gratification; they want everything now, and it has to be mobile,” says Vanden Bergh. “There’s a total blurring of the boundaries between what used to be news, entertainment, promotion, advertising, and public relations – now it’s all one.”

Hosted by Russ White.

Hear the Conversation 10:33 – 6.1 mb mp3

From MSU Today on Impact Radio: MSU alumnus Bill Emkow is editor-in-chief of MLive.com.

“We want to be the cnn.com of Michigan,” says Emkow.

Emkow talks about the changing world of journalism as it progresses away from print toward the Web. He talks about the curriculum changes he thinks j-schools should make to better prepare students to meet the challenges and opportunities in the years ahead.

“The future is in the hands of journalists to define what online journalism will become,” says Emkow. “The number one challenge is to not be afraid of the changes and to embrace this new world.”

Hosted by Russ White.

Hear the Conversation 15:56 – 9.1 mb mp3

From MSU Today on Impact Radio: Neil deGrasse Tyson is a world-renowned astrophysicist.

He’s the Frederick P. Rose Director of the Hayden Planetarium at the American Museum of Natural History on Manhattan’s Upper West Side. Since 2006, he has hosted PBS’s educational television show NOVA scienceNOW. Tyson is also known for his multiple appearances on The Colbert Report.

He visited MSU in January 2009 and talked about the state of science education in the United States and detailed the science policy advise he has for President Obama. He describes how we can invigorate science education in the U.S. and opines on how we can make U.S. science more competetive around the world.

Hosted by Russ White.

Hear the Conversation 15:34 – 8.9 mb mp3

From MSU Today on Impact Radio: The Michigan State men’s basketball program retired the jersey number 42 of former All-American Morris Peterson Saturday, Jan. 17 as the Spartans hosted Illinois in the Breslin Center.

Peterson, who helped lead Michigan State to the 2000 National Championship, earned All-America and Big Ten Player of the Year honors as a senior in 1999-2000. The jersey retirement ceremony was held prior to tip-off.

Before the ceremony, Mo Pete met with the media and talked about what this honor means to him.

Hosted by Russ White.

Hear the Ceremony 15:34 – 8.9 mb mp3

From MSU Today on Impact Radio: Former Spartan basketball player Matt Steigenga has a new role – he’s the color commentator for Spartan basketball radio broadcasts on the Spartan Sports Network.

Steigenga talks about his new role and how it came about. He reflects on his time with Jud Heathcote and Tom Izzo – and on his time with Michael Jordan on the NBA champion Chicago Bulls.

And he talks about the impact MSU has had on his life. And he assesses the state of the 2008-2009 Spartans.

Hosted by Russ White.

Hear the Conversation 19:50 – 11.4 mb mp3