From MSU Today on Impact Radio: Rick Cole chairs MSU’s Department of Advertising, Public Relations, and Retailing.

Cole says the worlds of advertising and public relations are changing rapidly.

“We tell our students that what they are learning today is probably not what they’ll be doing in their careers five years from now,” Cole says. “We want them to understand the importance of big picture learning.

“We try to give our students a passion for learning and help them understand that if they’re going in to advertising or PR they not only have to accept change but they have to embrace it.”

Students who want to go into advertising or public relations have to be ready for anything and be anxious to experiment, Cole says.

“People always say you can’t manage what you can’t measure,” says Cole. “I think what’s more accurate is that you can’t manage what you can’t message.

“Clear expression of an honest intention is probably the single most significant element of anyone’s success.”

Hosted by Russ White.

Hear the Conversation 14:52 – 8.6 mb mp3

From MSU Today on Impact Radio: MSU alumnus Don Gonyea is National Political Correspondent for National Public Radio.

Gonyea has been reporting for NPR since 1986 and has been White House Correspondent since 2001.

“In my new role as national political correspondent, I’ll be covering the same stories I’ve covered for 10 years at the White House,” Gonyea says. “Now I’ll be covering those stories from somewhere other than inside the gates of 1600 Pennsylvania Avenue.”

Gonyea talks about NPR’s Web presence and strategy for the future, too.

“It used to be that our Website was there simply to give you a place to find what was on the air,” Gonyea says. “That is no longer the case.

“We want to create something that is every bit the NPR brand – looks and feels like NPR – but that is branded NPR News. NPR News is the brand because NPR is becoming much more than just what is heard on the radio.”

Hosted by Russ White.

Hear the Conversation 19:16 – 11.1 mb mp3

From MSU Today on Impact Radio: Dean William D. Strampel, D.O. leads MSU’s College of Osteopathic Medicine.

MSU, expanding its role in educating the next generation of Michigan doctors, recently celebrated the opening of its new campus at Macomb Community College’s University Center in Clinton Township.

The event, held at MSU’s new facility at the university center, marked the culmination of several years of planning for the college’s expansion into Macomb County, where osteopathic students began classes for the first time late last summer.

Strampel says the college has been overwhelmingly impressed with the support from leaders throughout the Macomb County community.

“We are located at a state-of-the-art educational institution situated among a high concentration of osteopathic physicians and partner hospitals,” he says. “The faculty, staff and students of the MSU College of Osteopathic Medicine wish to extend their appreciation to all persons whose efforts contributed to the establishment of the college at the Macomb University Center.”

Hosted by Russ White.

Hear the Conversation 6:11 – 3.5 mb mp3

From MSU Today on Impact Radio: MSU has been awarded a $25 million grant from the National Science Foundation to establish a center, bringing together scientists from across the nation to study evolution in action in both natural and virtual settings.

“BEACON will conduct research on fundamental evolutionary dynamics in both natural and artificial systems,” says Erik Goodman, MSU professor of electrical and computer engineering and director of the center. “In addition, we will educate a generation of multidisciplinary scientists, and improve public understanding of evolution at all levels.”

MSU has been awarded one of five highly coveted NSF Science and Technology Centers, officially titled “BEACON, an NSF Science and Technology Center for the Study of Evolution in Action.” It will serve as a resource for academics and industry, performing basic research while helping create new technologies to solve real-world problems, ranging from the development of safer, more efficient cars to systems that detect computer intrusions.

Hosted by Russ White.

Hear the Conversation 6:05 – 3.5 mb mp3

From MSU News: MSU President Lou Anna K. Simon talks to the Lansing Regional Chamber Economic Club on Feb. 16, 2010.

Hear the Conversation 38:41 – 22.1 mb mp3

From MSU Today on Impact Radio: Ron Dzwonkowski is associate editor of the Detroit Free Press.

Ron discusses Governor Granholm’s final State of the State address, the future of Detroit’s Big Three, and the state and future of newspaper journalism.

“We haven’t yet figured out yet what newspapers or journalism will look like a year from now or five years from now,” he says. “At the Free Press where we’ve reduced home delivery and raised prices in the interest of protecting the resources we have for journalism, we’re going to continue to look for ways to reduce our expenses for delivering the ink on paper product so that we can increase and enhance our ability to gather news.”

Hosted by Russ White.

Hear the Conversation 17:45 – 10.2 mb mp3