In the beginning, radio programming sold radios. David Sarnoff’s National Broadcasting Corporation (NBC) was an offshoot of his Radio Corporation of America (RCA). Sarnoff, like William S. Paley at CBS believed that content would sell the box. That’s the same fundamental principle in action right now in the world of satellite radio.

As Sirius and XM contend for the hearts and pocketbooks for today’s radio listeners, their efforts are supported by a retail infrastructure designed to entice customers to buy the devices that deliver the programming.

Stan Kozlowski, a 1974 Comm Arts grad at Michigan State University, guides the retail focus for Sirius. He develops and executes the marketing programs and builds relationships with the retailers who ride the front lines of the satellite radio revolution. His team of 20 retail-focused sales and marketing professionals and nearly 40 outsourced consultants and retail specialists deliver over 80% of all Sirius subscribers.

Hosted by Bill Castanier and Scott Westerman.

Hear the Show 29 Minutes 14mb mp3