Hear the Show 59:23 – 33.9 mb mp3

From MSU Today on Impact Radio: Russ White talks with Michigan State University Vice President for Communications and Brand Strategy Heather Swain about branding MSU. “Communications is what we do, and brand strategy has become more important to universities over the years; having a strong brand brings value to universities,” says Swain.

Kirk Heinze from Greening of the Great Lakes talks with Michigan Pork Producers leader Sam Hines about “Asian Carp on four legs,” otherwise known as the feral swine. “Of all the invasive species, these are the worst of the worst.” The feral swine have adapted to the winter conditions of Michigan, are able to reproduce quickly and have very few natural predators, he says.

And Kirk talks with State of Michigan climatologist Jeff Andresen about the wacky early warm spring weather we had and how it’s now impacting Michigan’s agriculture industry. “The month of April may end up being cooler than the month of March, and we think that’s the first time that’s ever happened as well,” Andresen says.

Kirk also talks with Pulitzer-Prize winning Teddy Roosevelt biographer Edmund Morris. Morris believes “TR’s greatest legacy was the establishment of the modern conservation movement.”