The Spartan Podcast

ScottMeier.jpg Hear the Conversation 23:37 min – 13.5 mb mp3

Scott Meier is Regional Vice President for Cumulus Media-Midwest, which oversees MSU media partner News/Talk 760 WJR.

Meier joins Michigan State University President Lou Anna Simon and Spartans Athletic Director Mark Hollis for a wide-ranging discussion on the state and future of the radio industry.

“Radio stations aren’t so much in competition with each other anymore as they are with other digital delivery platforms for information,” Meier says. “As long as we remain relevant to our listeners and strive to be live and local, we’ll live up to our billing as the Great Voice of the Great Lakes.

“We’re still theatre of the mind in radio.”

Meier adds that listeners will notice WJR becoming even more committed to that live and local ethos in the next year or two.

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