Hear the Conversation 21:58 – 12.5 mb mp3
Spartan Dawgs Tim Bograkos, Todd Duckett and Andre Hutson discuss the ramifications of the Ed O’Bannon/EA Sports case. Are athletes exploited when their brands and likenesses are used to make money for others?
Electronic Arts Sports and Collegiate Licensing Company have settled all claims brought against them by plaintiffs in the joint Sam Keller and Ed O’Bannon lawsuit over the use of college athletes’ names, images and likenesses, according to a court filing.
O’Bannon v. NCAA is an antitrust class action lawsuit filed against the National Collegiate Athletic Association (NCAA). The lawsuit, which former UCLA basketball star Ed O’Bannon filed on behalf of the NCAA’s Division I football and men’s basketball players, challenges the organization’s use of the images of its former student athletes for commercial purposes. The suit argues that upon graduation, a former student athlete should become entitled to financial compensation for NCAA’s commercial uses of his or her image. At stake are billions of dollars in television revenues and licensing fees.
The NCAA is the primary target of the O’Bannon litigation. It remains so after this proposed settlement. The NCAA insists it will continue to wage a fight in court and continue to challenge the legal merits of O’Bannon’s claims. It is a fight, especially with appeals, that could last years.
The Dawgs discuss how they feel that athletes should be compensated in some way when their personal brands are exploited for profit by others.