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“It’s important that we win by being green in a lot of ways,” Michigan State University President Lou Anna K. Simon tells Kirk Heinze. Simon and Heinze welcome Marc Schupan and Jennifer Battle to MSU Today for a wide-ranging discussion on sustainability and recycling. “And we’re going to talk about all of our efforts to make the world a greener place, not just through athletics.”

Schupan is the CEO of Schupan & Sons, and Battle is director of campus sustainability at MSU.

Schupan and MSU have partnered for years on game day recycling on Spartan football Saturdays.

“We talk about doing the right thing,” says Schupan. “And the commitment has to come from everybody. It’s nice to say that you work in a business that’s green and does good things. The employees feel good about working at the company.”

“MSU is very committed to recycling,” says Battle. “Recent data shows we’re diverting about 43 percent of materials from landfills. We also talk about waste reduction and reuse so that we’re thinking about the best way to use all the materials that come through MSU.”

If you want to have sustained recycling, there’s a cost, adds Schupan. “If you have something of value it will automatically be recycled.”

And Schupan adds that “if you want to do business with a company like Walmart, you better be green and you better be able to show you’re green.”

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