The Spartan Podcast

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Upon the untimely passing of long-time News/Talk 760 WJR president and general manager Mike Fezzey, this edition of MSU Today highlights the unique relationship between Michigan State University and WJR – a relationship Fezzey was passionate about and helped facilitate.

Fezzey, just 58 years old at the time of his passing, also served as a Huntington Bank Regional President and was a great friend to Michigan State University. MSU Today on WJR was the brainchild of Fezzey and MSU Athletic Director Mark Hollis.

Mike was the very first guest on the very first edition of this show back in September 2010. We revisit that conversation between Fezzey, Hollis and Michigan State University President Lou Anna K. Simon. And we hear additional comments from Tom Izzo and Mark Dantonio.

Simon and Hollis welcome MSU’s Vice President for Communications and Brand Strategy Heather Swain to the MSU Today microphones for a conversation on branding and marketing MSU.

All agree that MSU’s genuineness drives the university’s brand.

“Whenever you’re doing branding really well, you are as much declaring what you are not as you are declaring what you are,” says Swain.

They talk about the decision to use both the Block S and the Spartan helmet in branding MSU. The conversation turns to social media and its impact on “getting the message out.”

And we meet Greening of the Great Lakes host Kirk Heinze.

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