The Spartan Podcast

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“It’s really hard to be excellent unless you have the fuel for the rocket,” MSU’s vice president for University Advancement Bob Groves tells Michigan State University President Lou Anna K. Simon and Spartans Athletic Director Mark Hollis in describing the university’s Empower Extraordinary campaign.

“The support of our alumni and friends is really what allows us to do our very best work. Part of the challenge is that to do what we do very well takes resources. We have to be very clear about what it is we need to advance the institution.”

Groves points out that engaging with alumni – even while they’re still students – is important because “those folks just don’t show up one day and start writing checks; they’re involved over a lifetime. And that loop of continuous conversation, involvement and engagement is a really important part of keeping people connected to the institution.

“One of the great things about a university is there are a lot of really interesting things going on. And so whether you want to simply interact with young people more, or you want to change the way the world thinks about a particular problem, or you want to invest in people who are mining the depths of how the universe is put together, there are places where we do that here. And people have a chance to be a part of that.”

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