The Spartan Podcast

KW.jpgFrom MSU Today on Impact Radio: Karole White is president and CEO of the Michigan Association of Broadcasters.

“We are the trade association for all the radio and television stations in Michigan,” says White. “We help our members better serve their communities. No other industry works as hard at serving their community as local broadcasters.”

White talks about the challenges involved in making sure the public is aware of television’s transition to digital broadcasting. She also talks about the issues and challenges facing broadcasters in the years ahead.

“As long as broadcasters remain true to their mission of serving their communities, radio and TV stations will remain viable businesses no matter how they’re delivering information to consumers.”

Hosted by Russ White.

Hear the Conversation 7:48 – 4.5 mb mp3

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