The Spartan Podcast

Matt Larson on Spartan Podcast

February 25th, 2009

MLpod.jpgFrom MSU Today on Impact Radio: Matt Larson is associate atheltic director for athletic communications at MSU and is sports information director for Spartan basketball.

Matt talks about what sports information is and offers his advice for young people who want to follow in his footsteps. He talks about how sports information and communcations has changed in the ten years he’s been in the business.

“More and more we communicate directly with our fan base,” says Larson. “We have the best access to behind-the-scenes footage. In the past we might have given that access to a media outlet; now we post exclusive content at msuspartans.com.”

Larson talks about the keys to a successful tourney run for the ’09 Spartans and talks about working with Tom Izzo.

Hosted by Russ White.

Hear the Conversation 27:49 – 16 mb mp3

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