From MSU Today on Impact Radio: Robert Groves is vice president for university advancement at MSU.

MSU University Advancement comprises University Development, the MSU Alumni Association, and Advancement Services.

Groves comes to MSU from the University of Michigan, where he was associate vice president and campaign director for university development, a position he held since April 2004.

It was Groves who provided the day-to-day direction for U-M’s recent campaign, The Michigan Difference, which raised $3.1 billion and is believed to be the most successful fundraising campaign ever at a public university.

“Our challenge is to make sure we’re relevant and that we’re communicating to our MSU alumni and friends in a way that’s meaningful to them,” says Groves. “It’s not enough to put out a slick magazine or to put up a Website and wait to see who visits it.”

Hosted by Russ White.

Hear the Conversation 12:19 – 7.1 mb mp3