Filed under: MSU Today | Comments Off on Sanjay Gupta is focusing on creativity and innovation in preparing Broad students for the new economy
Hear the Conversation 26:48 – 15.3 mb mp3 “President Simon often says that what makes Michigan State special is not what we do, but why we do it and how we do it,” MSU Broad College of Business Dean Sanjay Gupta tells Michigan State University President Lou Anna K. Simon and Spartans Athletic Director […]
Filed under: MSU Today | Comments Off on Why Do Consumers Participate in ‘Green’ Programs?
Hear the Conversation 10:12 – 5.8 mb mp3 by Kristen Parker From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan State University researcher. Doing good makes customers feel good, and that “warm glow” shapes opinion, […]